Driving Emotional Connection through Engaging Brand Experiences
BRAND. | social | online video | experiential | in-store
Partnering with Polaris to help strengthen their lead in the marketplace. Creating brand experiences, campaigns, to bring their products to life in new, highly relevant ways. Capturing how customers experience ORVs, connecting audiences on a much deeper level.
Creative Direction for Polaris In-store Dealership Signage, Point of Purpose
Led the creative direction and design execution for Polaris internal creative teams to reference this design toolkit based on their brand guide for their PG&A division.
Creating a cohesive brand experience across Polaris dealerships
Created a Co-Branding guide for Polaris and external dealership partners to reference for co-branding marketing initiatives.
Paid social that is a templated asset for dealers to customize with their local dealer logo, model and sale price of vehicle
Storyboards for video concept
Paid social video for Meta
Paid Social for National Dealerships to post on their local Instagram Dealership accounts
Organic social carousel the Polaris off-road vehicle brands that were on sale during the event
Run at the same time as the off-road vehicles is the Polaris snowmobiles, they get all the same social and online videos for dealerships
Paid social video for Meta