Experiential | Point-of-Purchase
Tylö Saunas, a well-known European Wellness brand, new to the US market, needed an in-store experience to showcase their new product in the US and on-line presence to follow. Without brand guides yet established for the US, we brought the Tylö brand to life with a styleguide and moodboard to set the tone and established a suite of design assets to build awareness, drive interest and educate customers in spa dealerships.
My Role, Design / Art Direction
Client, Watkins Wellness Brands
Agency, Bold Orange
Print | Digital | Social Media | Experiential
Be the One has a simple but critical message: Any employee has the authority to speak up for safety or to stop work if they have a safety concern. Great River Energy has hundreds of employees who work on power lines and in power plants and warehouses where there are higher risks of injuries. In those positions, speaking up or stopping work at the right time can not only keep employees safe — it could potentially save lives. Through on-site signage, wearables and an animated training video, employees were empowered to be bold and speak up for safety.
NRECA Spotlight Award (2025): Recognized for the "Be the One" safety campaign focused on using stop-work authority.
My Role, Designer and Art Direction
Client, Great River Energy
Animation, Kelly Green
Agency, Bold Orange
Great River Energy Safety Campaign video to encourage employees to complete their safety training
