Floor 9 Winter Stationary & Gifts for Hallmark // Art Direction // Product Design
A collection of gifts for the winter launch of the Floor 9 gift brand to be sold online and at trade shows. The design strategy was inspired by the desire to escape reality to a calm and relaxing place to unwind and unplug with a winter trends of materials like leather and a pastel palette.
The full product assortment of gifts that I art directed and partially designed products for included many more gifting format categories, this is a visual of the final assortment in the concept stage before production.
The original winter collection included a wide array of categories in which this was the inspirational moodboard used for product designs.
