Brand Identity | Experiential Design

In a collaboration with JB Vang Construction, architectural firm Collier and interior design firm Studio BV, a commercial building renovation called The Merit, located in St. Paul was underway and needed a brand identity and a welcoming lobby and unique interior meeting space. We created a vintage inspired yet modern brand experience that both acknowledges and contrasts with the historic past of the building itself while also complementing the up-and-coming neighborhood.

My Role, Art Director
Creative Director, Jason Hammond