brand positioning // brand refresh

Agra Culture was looking to grow their brand with a stronger identity and perception among current and potential customers. They wanted to keep their current logo but somehow update it to ensure they were communicating clearly they were a restaurant destination for authentic, chef crafted, fresh, real food that was also convenient and affordable. Through an updated brand tagline and visuals, Agra Culture could stand out in a crowded food industry.

Creative direction by Jason Hammond

Retail Product | Tradeshow Display

Hallmark needed a gift collection that told a story that was truly unique and ownable to debut their new home brand at the Atlanta Gift Show. The Hallmark Archives vault served as inspiration for this holiday gift collection. It celebrated and featured artwork from Hallmark’s very own artist’s vintage holiday greeting cards and was influenced by the trend of the nostalgia of the 1950’s.

My Role, Art Director
Creative Director, by Annie Bates

This is a mix of work throughout my career of examples of using typography in design.

Surface Pattern

This was an exploration in patterns inspired from tropical breezy places, creating the palms using watercolor paints and refiningin photoshop, I combine these techniques and create graphic patterns to coordinate to use for potential product application like this bedding idea.

Product Design

This collection of barware was inspired by vintage prints from the hallmark archives. This barware was to compliment a larger statement of paper party products for the Plum & Punch gift brand to be sold exclusively at trade shows for wholesale.

Poster Prints

I have always been intrigued by astrology. This is a collection of astrology prints inspired by my natal chart. That is where the planets and stars where at the exact time I was born, revealing the sign of the zodiac the sun was in, revealing my personality. The sign of the zodiac the moon was in, which is the sign you inwardly identify most with and the zodiac sign that was rising in the horizon that plays a big role in the first impression you give to people.

Surface Pattern

These patterns were an exploration that started in a pattern workshop I took. I sketched them and made them digital, translating them into repeat patterns that could be used on fabrics like this cosmetic bag.