OBJECTIVE: Create a holiday line of gifts for the Hallmark Home brand that told a story that was truly unique to Hallmark that could make a statement at trade shows to debut the new home brand.
STRATEGY: I loved digging through the Hallmark Archives vault to find inspiration for a holiday gift collection. I led the art direction for a collection that celebrated Hallmark’s holiday greeting cards from the 1950's and was influenced by the nostalic and vintage holiday decor trends. The home decor and gifts were part of the first holiday launch for the Hallmark Home brand.
These were the original holiday greeting cards from the Hallmark archives vault, scanned and used as inspiration for the collection of Holliday gifts.