Meriton Healthcare Identity // Branding and Identity
Client: Katie Erickson
The objective was to create a logo and branding system for a new start-up healthcare consulting firm based in Chicago. They work with hospitals and medical centers to achieve transformative results in their operational, clinical and financial performance. Their identity needed to fit their honest and approachable persona and represent their innovative methodologies that help their customers move forward in the healthcare industry. The butterfly icon was developed to signal transformation and progress.
These were preliminary logos that were worked through as options for the client. The butterfly was an important icon for them that symbolized transformation and change that they wanted to incorporate into their branding, they especially wanted it moving to symbolize progress. And as a naturally more feminine icon, it also served as a nod to their all female powerhouse team.
