Brand Identity | Printed Materials

A privately held company was purchasing financial-focused firms, whose owners were slowly moving towards retirement. The new firms needed help in developing the correct strategic position and brand to both attract other potential firms to acquire, as well as serve the brands they acquire by helping them retain their current customer base. The Accurant brand identity needed to be own-able, scalable, and feel trustworthy and established, as to lend it’s credibility to the newly acquired firms and add a sense of presence and trust for their clients.

My Role, Art Direction and Design
Designer, Zack Littell
Creative Director, by Jason Hammond