Red Wing Holiday Retail Campaign
As Holiday gifting is becoming more intentional, with consumers prioritizing meaningful, high-quality items that offer both practicality and emotional value. Younger generations seek gifts that reflect thoughtfulness and purpose—not just trend. Red Wing Shoes aligns with these values and looks to stand out in a season defined by considered giving. That is what this Holiday retail campaign is all about. An understated thoughtful campaign that happens to have an offer. An opportunity to boost in-store and online sales of footwear and accessories with a cross channel campaign across every consumer touchpoint.
My Role, Art Director & Designer
Client, Red Wing Shoes
Animation, Austin Brown
Agency, Bold Orange
Designing the campaign for every touchpoint in the customer journey.
16:9 Video for Paid Media channels
Social Paid Media
An example of email designs from the series of 8 emails sent out throughout the retail event