start the year off road
visual identity. | social | online video
Every year Polaris runs a New Year’s Sales Event throughout national dealerships for off-road and snowmobiles. This is the sales event identity work and how it was applied and the design system was used across paid media social, video and in-dealership digital media that helped to promote the event.
Storyboards for video concept
Paid social video for Meta
Paid Social for National Dealerships to post on their local Instagram Dealership accounts
Paid social carousel of all of the Polaris brand of off-road vehicles that were on sale during the event coming from Polaris
Paid social that is a templated asset for dealers to customize with their local dealer logo, model and sale price of vehicle
Run at the same time as the off-road vehicles is the Polaris snowmobiles, they get all the same social and online videos for dealerships
Paid social video for Meta