Office Collection — MELISSA KIEFER STUDIO

OBJECTIVE: Create a collection of stationary products to create a strong office offering for the Plum & Punch brand.

STRATEGY: Thoughtfully curated design statements for each journal, to feel they can stand alone and encourage a shopper to by more then one journal, each following the prompted journaling trend to encourage a use-case for journal entries.

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Reversible journal for your Brilliant Observations and Awkward Moments. 200 lined pages and prompted pages: Things to Remember and Things to Forget.

Copy of Inside to "Brilliant Observations"

Copy of Inside to "Things to Forget"

A set of 3 travel journals that coordinated with a broader set of inspired by retro 70s design trends and paisley prints.

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Screen Shot 2018-04-30 at 10.39.23 AM.png — Day Dreams journal with 200 lined pages to fill. Inspired by nature, following the toile and botanical ferns pattern trends.

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Close up of foil stamped journal cover inspired by the girl boss social and lifestyle trends.

Copy of Hustle Journal, prompting you to get things done!

Copy of Inside spread of journal