OBJECTIVE: Offer a collection of easy pick-me up gifts for mass retailers that coordinate with the Signature Brand for Hallmark cardline to encourage consumer to purchase with their greeting card at Mother's Day.
STRATEGY: The collection of gift products were inspired by trending icons in the market given a modern and stylized look to coordinate with the Signature card line.
Package design with die cut peak to actual product
The initial candle packaging concept designs were for a winter launch, and included 3 scented candles, with a foil stamped logo and had a marble vessel sourced for the candle.
In addition to the final product assortment these mugs and artprints inspired by Signature card product were originally concepted to be in the line as well.
This was the inspirational moodboard I created that served as the design strategy for the concepts and final gifts.
