Brand Identity | Website | Merchandise

A passionate pair of yoga instructors needed a brand identity to represent their new yoga retreat company. A company created with the intention of blending yoga + nature, and inviting every soul to treat themselves to time away so they can reconnect with something so much bigger than themselves. The lotus flower is a huge symbol in the yoga world. Something so beautiful it can be grown from the muddiest of waters. It symbolizes purity of heart and mind, the seven dots in the lotus are for our chakras, the upside down triangle represents water, while the moon & star represents their hope to always be connected to Mother Nature on their retreats.

My Role, Design/ Art Direction
Client, Angie Fanelli