Retail Product | Tradeshow Display

Hallmark needed a gift collection that told a story that was truly unique and ownable to debut their new home brand at the Atlanta Gift Show. The Hallmark Archives vault served as inspiration for this holiday gift collection. It celebrated and featured artwork from Hallmark’s very own artist’s vintage holiday greeting cards and was influenced by the trend of the nostalgia of the 1950’s.

My Role, Art Director
Creative Director, by Annie Bates