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MELISSA KIEFER STUDIO

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BH&G for Walmart

Editorial Design | Social Media | Campaign

BH & G home brand in Walmart needed a new campaign to engage consumers and drive them to shop at Walmart. This campaign concept was chosen that is all about inspiring consumers to create a space that is unique and personal. With inspiring prompts from BH&G, influencers will curate mood boards to share how they refresh their spaces with Walmart. Monthly print ads paired with digital banners, engaging videos and new influencer content will guarantee a fresh new way to engage, and surprise and delight consumers.

Client, Better Home & Gardens
My Role, Design/ Art Direction

Valentine's Day Packaging

36 Days of Type

Design & Illustration

A personal project I have been experimenting with digital collage making the alphabet for the 36 Days of Type challenge on social media.

Barware Collection

BH&G for Walmart

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Valentine's Day Packaging

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36 Days of Type

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Barware Collection

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© 2025 Melissa Kiefer Studio