brand positioning // brand refresh

Agra Culture was looking to grow their brand with a stronger identity and perception among current and potential customers. They wanted to keep their current logo but somehow update it to ensure they were communicating clearly they were a restaurant destination for authentic, chef crafted, fresh, real food that was also convenient and affordable. Through an updated brand tagline and visuals, Agra Culture could stand out in a crowded food industry.

Creative direction by Jason Hammond